Relaxed tourists share more
Monday, May 20, 2013 - 09:30
in Psychology & Sociology
Tourists set on relaxing and socialising when they reach their holiday destination tend to do little advance research on the internet before making their trip, but are more likely to share travel information and photos on social media once they return home, according to a study to be published in the International Journal of Tourism Policy. By contrast, travellers motivated by food-, nature- and culture-related factors do lots of online research before and during their trip, but share little information with others on social media.