Facebook Likes could be worth millions: Study confirms online sales are enhanced by social recommendations
Wednesday, June 5, 2013 - 08:30
in Mathematics & Economics
When online retailers display customer recommendations next to their product descriptions, it can significantly increase the sales of these. This is the conclusion reached following a study undertaken by academics at Johannes Gutenberg University Mainz (JGU) and the Technische Universität (TU) Darmstadt.