Predicting collective online behavior

A new study shows that small websites, in terms of daily user flux based on number of clicks, have a disproportionally high impact when it comes to traffic generation and influence compared to larger websites. These findings, about to be published in European Physical Journal B, have implications for estimating the value of sites and related advertising revenue. They result from the work of Lingfei Wu from the City University of Hong Kong and Jiang Zhang from the School of Management, at Beijing Normal University, China.

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