Researcher finds female athletes conform to gender norms on personal sites

Tuesday, June 18, 2013 - 05:50 in Psychology & Sociology

Ever since the first sports page rolled off the press, there has been an uneven amount of coverage for men's and women's sports. With the dawn of the Internet, there was hope that women could bypass traditional media and present a more full picture of their sports, but a University of Kansas professor has published an article showing that female athletes' personal sites almost uniformly confirm traditional gender norms, presenting the women as both sexy and athletic, strong but not challenging to men.

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