Future magazine focuses on interacting and experiencing
Thursday, June 27, 2013 - 12:30
in Mathematics & Economics
The Internet has a major impact on the consumers' media habits. The market situation for magazines is changing in line with the continuing increase of online media content. Success will require a completely new business approach. A recent study conducted by VTT Technical Research Centre of Finland highlighted value and experientiality perceived by the consumer as the starting point and prerequisite for service development of future magazines.