Going through the political motions: The role of body language in opinion formation
Monday, September 16, 2013 - 09:00
in Physics & Chemistry
A new research project analyses the importance of body motion in the formation of individual opinions about politicians. The aim of the project, which is funded by the FWF, is to identify movement patterns that play a key role in such opinion formation. A previously developed method enables the analysis of real politicians' movement patterns while simultaneously concealing their physical appearance. In this way it is possible to analyse other factors that influence opinion formation – for example, physical appearance and gender – separately from movement patterns.