New experimental evidence on charitable gift restrictions and donor behaviour
Wednesday, September 18, 2013 - 08:01
in Psychology & Sociology
In this article, Sara Helms, Brian Scott and Jeremy Thornton report new results for an economic experiment on charitable gift restrictions and donor behaviour. The authors demonstrate that offering the option to limit a charitable gift increases the average gift size for donors who choose to restrict their gift and for those who do not. These results suggest that restricted gifts are an important tool for increasing donations and may be less costly to the nonprofit organization than originally believed.