Live events proving worth for networks
Thursday, October 17, 2013 - 17:30
in Mathematics & Economics
Television executives are looking for more than hot actors these days. They're searching for the next Nik Wallenda. With ratings for Wallenda's tightrope walks across Niagara Falls and the Grand Canyon in mind, networks are taking meetings from people pitching programs about cars flipping over, or an attempt to set a record for simultaneous skydives. They're all on the hunt for the next big event.