Lightbeam from Mozilla shines light on online tracking
Saturday, October 26, 2013 - 06:00
in Psychology & Sociology
(Phys.org) —Marketing professionals often tell the public that tracking Website visitors has its positive side. After all, businesses offering services can transform the data they collect to produce more relevant ads and promotional content for users. They can get a better grip on customer tastes. Retailers can keep up with user preferences so that customers can get what they want. All the same, one cannot take away that uncomfortable human response that someone from behind a curtain, which is not see-through, is watching you. The concept of tracking and being tracked is one that raises concerns for more than just a few.