Countering click spam: Researchers test new algorithm to detect, combat fraudulent clicks online
Monday, November 4, 2013 - 05:00
in Mathematics & Economics
(Phys.org) —When is a click not a click? When an advertising network registers a click on one of their online advertisements, how can it be sure that a single consumer – a "pair of eyeballs" in Madison Avenue jargon – and not a malware computer program, is behind that one click? Or that the viewer's click was intentional, not induced by deceptive or misleading advertising?