Looks are all important for girls on tween TV

"Girls can participate in everything that boys can, but while doing so they should be attractive." This, according to American researchers Ashton Lee Gerding of the University of Missouri and Nancy Signorielli of the University of Delaware, is one of the gender ideals conveyed by tween television programs to their young viewers. Their research, published in Springer's journal Sex Roles, also found that men and boys were stereotypically portrayed as brave in action-adventure programs.

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