Are you a high achiever? Even the best products might leave you dissatisfied
Tuesday, February 11, 2014 - 13:31
in Psychology & Sociology
Make the honor roll, go for the promotion, or try the tastiest entrée on the menu. In almost every facet of our culture, we are told to "go for the gold." So, why settle for "good enough" when "something better" is within reach? According to a new study in the Journal of Consumer Research, constantly striving for the best may be magnifying negative feelings like regret and dissatisfaction in other parts of our daily lives.