Photo + fragrance of chocolate cake = more chocolate cakes sold
Tuesday, February 11, 2014 - 10:01
in Mathematics & Economics
Fashion magazines come pre-loaded with scratch-and-sniff panels for perfume and aftershave, but what about advertisements for foods like chocolate chip cookies and fresh-baked bread? According to a new study in the Journal of Consumer Research, when food advertisements combine a photo of food with an "imagined odor," consumers both salivate more for the item and then consume it in larger quantities.