We might regret backing Lush over Amazon in trade mark wars
Tuesday, February 18, 2014 - 08:01
in Mathematics & Economics
The ongoing battle between cosmetics company Lush and internet retailer Amazon is starting to give off a distinctly unsavoury odour. At the beginning, many supported plucky little Lush as it sought to stop Amazon from flogging lookalike bath products when users search for the word "Lush" on the site. Now it is starting to look like the consumer is being left behind as two companies exchange tit for tat.