Several new apple varieties recommended for growers

'Fuji' apples have become increasingly popular among consumers, but the apple variety faces some challenges on its path to full consumer appreciation. Research has determined that "consumer acceptance" of apples depends largely on fruit color, size, eating quality, and texture. Consumers are very discerning: poor color can drastically reduce the value of red apples, even if their size is acceptable. The poor and inconsistent peel color of 'Fuji' apple strains has limited the apple's marketability. The authors of a new study say that the introduction of new 'Fuji' strains could increase the apple's popularity and drive up consumer approval.

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