Young, slim, sensual and happy—that's what women are like, according to the adverts
Friday, July 4, 2014 - 07:50
in Psychology & Sociology
As the Doctor in Sociology of the UPV/EHU-University of the Basque Country Laura Bilbao-Gómez admits, it was a bus shelter that prompted her to do her thesis on the image of the woman's body in advertising and its interaction with consumption. More specifically, the trigger was an advert that appeared in the bus shelter added to an image she later spotted in a shop window opposite, followed by another one inside the shop itself. The three images repeated and reinforced the stereotype of female beauty.