3Qs: Uber's on the move

Tuesday, July 15, 2014 - 07:30 in Mathematics & Economics

In just five years Uber, a startup ride-sharing company based in San Francisco, has become a popular form of transportation in 100 cities around the world. Using a mobile app, passengers connect with drivers of vehicles for hire. Cars are reserved via text and fares are paid by credit card directly to Uber. The company's rise also faced its share of challenges, including lawsuits and other pushback from the taxi industry and municipalities, among others. Here, Joseph Giglio, senior academic specialist and executive professor of general management in the D'Amore-McKim School of Business, discusses Uber's success and what it says about the outlook of urban transportation in the future.

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