Why aren't consumers buying remanufactured products?
Tuesday, July 29, 2014 - 07:00
in Mathematics & Economics
Firms looking to increase market share of remanufactured consumer products will have to overcome a big barrier to do so, according to a recent study from the Penn State Smeal College of Business. Findings from faculty members Meg Meloy and V. Daniel R. Guide Jr., indicate that consumers perceive many categories of remanufactured products as dirty and disgusting.