Tweet much to gain popularity is an inefficient strategy
Friday, October 31, 2014 - 09:00
in Psychology & Sociology
The imbalanced structure of Twitter, where some users have many followers and the large majority barely has several dozen followers, means that messages from the more influential have much more impact. Less popular users can compensate for this by increasing their activity and their tweets, but the outcome is costly and inefficient. This was confirmed by an analysis of the social network performed by researchers from the Technical University of Madrid.