Keeping good company on Facebook
Monday, November 3, 2014 - 08:01
in Mathematics & Economics
It seems that no company can afford not to engage with its customers and potential clients via online social networking sites, such as Facebook and Twitter, these days. The likes of Facebook have become hubs for such direct company to customer interactions where queries can be quickly answered, grievances addressed and products and services promoted through a marketing model that simply did not exist when the web first went commercial long before the web 2.0 concept was realized. What companies would like to know for sure, however, is whether or not their online networking efforts offer a good return on investment in terms of the bottom line regardless of whether they improve customer relations.
