Re-focusing investors' attention away from losses can reduce negative emotional response

According to a recent report from the Federal Reserve Board, 31 percent of Americans surveyed said they had no retirement savings, and almost half were not actively thinking about planning for retirement. Studies show that many Americans do not invest because they distrust the market and fear financial losses. Now, a University of Missouri researcher has found a way for financial planners to help decrease their clients' worries, which stem from the fear of losing money.

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