Microsoft, NORAD track Santa and Google watches him too
Wednesday, December 3, 2014 - 05:00
in Mathematics & Economics
Father Christmas, aka Saint Nick, aka Santa Claus: enough children in the world are aware of this gift-giving holiday character to motivate vendors and manufacturers to think up ways to leverage happy anticipation, as the children keeping asking how many more days and as they count down to Christmas. Microsoft is partnering with NORAD while Google, separately, have stepped up to the occasion too, the result being two respective Santa-tracking tools to help youths track the man's schedule as he crosses over from Helsinki to Honolulu. The tracking sites give Microsoft and Google opportunities to strengthen their own brand names, whether it's via such mainstays as Windows Phone or, on Google's side, Google Maps.