Corporate citizenship brings financial benefits to hospitality and tourism firms
Thursday, December 4, 2014 - 08:00
in Mathematics & Economics
Doing good results in doing well, and being green brings in the green. In the hospitality and tourism industry, being a good corporate citizen is strategic, because it results in superior financial performance, says Manisha Singal, an assistant professor of hospitality and tourism management in the Pamplin College of Business.