To reduce rhino poaching, take demand for horns seriously

Thursday, December 4, 2014 - 09:00 in Biology & Nature

Poaching rhinos for their horns is one of the most publicized conservation issues worldwide. From global trade bans and surveillance drones, to the involvement of celebrities such as British royal Prince Charles and NBA star Yao Ming, it seems no effort has been spared to win the so-called "rhino wars." Yet, 2014 was another record-breaking year for rhinoceros poaching, with 1,020 animals killed so far, just in South Africa, where most of the world's 29,000 rhinos live. What are we missing?

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