Researchers explore whether athletics organizations should hire fans

While most employees might experience a dip in workplace morale from time to time, what happens when someone works for a sporting organization of which they are also a fan? Does their productivity ebb or flow when the team is winning, and do they feel appreciated or understood when all of the focus seems to be on coaches and players on the field? University of Kansas researchers have published research exploring those questions and laying the groundwork for models that can address organizational identification of sport employees, leading to better-performing organizations and happier, more productive employees.

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