Welfare recipients seen as immoral for buying ethical products, study finds
Tuesday, March 8, 2016 - 14:30
in Mathematics & Economics
Shoppers making ethical purchases, such as buying organic food or environmentally friendly cars, are generally seen as more virtuous - unless they're receiving government assistance. If ethical shopping is funded by welfare cheques, those shoppers are judged as immoral for taking advantage of public generosity, according to a new UBC Sauder School of Business study.