Locating and leveraging inside sources of consumer insight
Wednesday, April 27, 2016 - 10:51
in Mathematics & Economics
Most people do not really know why they buy what they buy, eat what they eat, or do what they do! As consumers we can make something up or answer a survey, but we don't know buying trends and behaviors as well as those directly in the field. Sales associates or food service workers, for example, watch dozens— or even hundreds— of consumer decisions every day. These experts are the Inside Sources.