Science communication training should be about more than just how to transmit knowledge

For some scientists, communicating effectively with the public seems to come naturally. Astrophysicist Neil deGrasse Tyson currently has more than five million Twitter followers. Astronomer Carl Sagan enraptured audiences for decades as a ubiquitous cosmic sage on American televisions. And Stephen Jay Gould's public visibility was such that he voiced an animated version of himself on "The Simpsons." But, for most scientists, outward-facing communication is not something they've typically thought about much… let alone sought to cultivate.

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