How effective are personalized political ads on Facebook?
Tuesday, August 2, 2016 - 12:01
in Psychology & Sociology
In this election year, political advertising on social networking sites such as Facebook is increasingly making use of personalized ads to target specific social media users. The effectiveness of online political microtargeting and the role of "persuasion knowledge" are examined in a new study published in Cyberpsychology, Behavior, and Social Networking.