Flattering rivals gains politicians more votes
Tuesday, August 9, 2016 - 06:31
in Psychology & Sociology
Focusing on the negative aspects of one's political opponent has become the norm in election campaigns across the world. But a recent study by Nicoletta Cavazza published in Social Influence shows that it could be in politicians' interests to pay more attention to positive campaigning. Cavazza found that when political candidates flatter their rivals, they are perceived to be more trustworthy and are therefore more likely to obtain votes.