Using science to understand how ballot design impacts voter behavior

Tuesday, November 1, 2016 - 03:01 in Psychology & Sociology

Concern over the security of the voting process has been a recurring issue in the run up to the US presidential election. Will every vote be registered accurately? Are voting systems vulnerable to tampering? These questions have weight considering that voting is a fundamental aspect of participating in a democracy, and it's important that elections accurately reflect the will of the people. But psychological science suggests that an even bigger problem may lurk within our voting systems: poor design.

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