Smells like teen spirit: How retailers can utilize sensory stimuli to create an appealing customer environment
Thursday, November 3, 2016 - 12:01
in Psychology & Sociology
Anybody who's taken a teen to shop at Abercrombie & Fitch or Hollister is well aware of the scents and songs piped in to create an environment conducive to consumption and to help define their brands. Now researchers have teamed up to provide guidance to retailers contemplating similar strategies, via a meta-analysis of research related to the impact of music, scents, and colors on shoppers.