There really is a link between your Facebook posts and your personality

Privacy campaigners this week applauded Facebook's decision to block big UK insurance firm Admiral from using young people's social media data to help set their car insurance premiums. But this is just the start of a debate over the use of social media information for such purposes. Setting aside privacy issues for a moment, there is a very valid social reason for doing this. In fact, it could benefit countless numbers of people.

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