Research finds 'charity beauty premium' influences donor decisions
Tuesday, November 29, 2016 - 08:01
in Psychology & Sociology
On Giving Tuesday, holiday donation campaigns launch into high gear, with various year-end appeals supporting a whole array of causes. But how do people decide where to donate their money? They know that they should give to the neediest cases, but new research from Washington University in St. Louis's Olin Business School shows the donation decision often comes down to something called a "charity beauty premium."
