The filter bubble isn't just Facebook's fault—it's yours

Following the shock results of Brexit and the Trump victory, a lot of attention has focused on the role that Facebook might have played in creating online political ghettos in which false news can easily spread. Facebook now has serious political influence thanks to its development from a social networking tool into a primary source of news and opinions. And for many, the way it manages this influence is in need of greater scrutiny. But to put the blame solely on the company is to overlook how people use the site, and how they themselves create a filter bubble effect through their actions.

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