A social reboot for illegal downloaders

Unauthorized downloading of digital goods, including copyright music, videos, computer games, and images has become an increasing problem for content providers and those who hold the copyright on such goods and expect remuneration for distribution. A new research study in the International Journal of Business Environment suggests that content providers must take a pragmatic view based on social consensus to persuade illicit downloaders that their behaviour is economically and ethically unacceptable behaviour among their peer group or other social group to which they belong.

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