Implications of humor in social media job adverts
Wednesday, March 22, 2017 - 07:02
in Psychology & Sociology
Can humour on social media help managers find the most appropriate candidates for the job vacancies they hope to fill? Writing in the International Journal of Internet Marketing and Advertising, researchers from Finland, suggest that humorous recruitment campaigns can increase exposure for a given job ad but conversely the approach might lead to flippant applications at which point it might be difficult to separate the serious candidate from an inappropriate one. The team also suggests that choosing a particular social media channel over another may skew the type of applicants they receive for a given job, for better or worse.