Social media misinformation theory draws on classic tragedies, platform algorithms

Monday, June 5, 2023 - 11:13 in Psychology & Sociology

Tales of people reading on social media about suspect, off-label uses of ivermectin to ward off COVID-19, ingesting the livestock dewormer and then suffering gastrointestinal distress might seem like the pinnacle of the 2021 zeitgeist. According to a new theory by two College of Business computer information systems faculty, it's actually a tale as old as storytelling itself.

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