Is it earth-friendly? Study shows consumers think beyond form and function
Thursday, March 10, 2016 - 10:30
in Physics & Chemistry
You’re at the mall, trying to decide between two similar products. Most companies assume you are weighing two questions: Does it look good, and will it work? Put another way, form and function remain the backbone of product design. New research from San Francisco State University, however, suggests that this thinking is too narrow. Consumers […]