Music played in a bar can impact how much you enjoy your drink

Thursday, July 28, 2016 - 12:51 in Psychology & Sociology

Music can influence how much you like the taste of beer, according to a study published in Frontiers in Psychology. Their findings suggest that a range of multisensory information, such as sound, sensation, shape and color, can influence the way we perceive taste. The Brussels Beer Project collaborated with UK band The Editors to produce […]

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