Trading changes how brain processes selling decisions
Monday, August 1, 2016 - 17:11
in Psychology & Sociology
Experience in trading changes how the human brain evaluates the sale of goods, muting a well-established economic bias known as the endowment effect, according to researchers at the University of Chicago. The findings, to be published this week in the Proceedings of the National Academy of Sciences, come from a set of experiments on why traders […]