Post disaster consumers value off brand, low cost goods — even 50 years later
Tuesday, September 6, 2016 - 12:51
in Psychology & Sociology
Traumatic events have lasting influence on what products people desire and purchase. When rebuilding and restocking an area that has been affected by conflict or natural disaster, what traumatized individuals value most is what is most practical and quick–even 50 years after the traumatic incident. A new study published in Frontiers in Psychology found strong […]
