Making the most of it: Study reveals motivating factor for enjoying the present
Monday, January 12, 2009 - 16:21
in Psychology & Sociology
It is common knowledge that when something becomes scarce, its value goes up. This concept does not just apply to material goods - time can be an extremely valuable commodity, especially when it is in short supply. According to a new study, thinking that we have a limited amount of time remaining to participate in an activity makes us appreciate the activity that much more and motivates us to make the most of it...