Small promotional items from drug companies may influence medical students' attitudes

Exposure to small promotional items from pharmaceutical companies, such as clipboards and notepads, appears to influence medical students' unconscious attitudes toward the marketed product, according to a report in the 11 May issue of Archives of Internal Medicine, one of the JAMA/Archives journals. Students whose medical school restricts marketing practices had less favourable attitudes toward the product following exposure to the items, while those at a school with no such limitations responded more favourably...

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