U of M research finds ovulating women unconsciously buy sexier clothing to outdo attractive women

Thursday, August 5, 2010 - 05:21 in Paleontology & Archaeology

Ovulating women unconsciously buy sexier clothes, says new research from the University of Minnesota's Carlson School of Management. The study finds that ovulating women unconsciously dress to impress - doing so not to impress men, but to outdo rival women during the handful of days each month when they are ovulating...

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