Study Shows Power Of Police And Fire Officers As Injury-prevention Messengers

Thursday, May 1, 2008 - 11:35 in Psychology & Sociology

Most local TV newscasts feature news of car crashes, fires and other injury-causing events, but relatively few contain information on preventing such injuries, a new study finds. However, if a police or fire official is interviewed, prevention is much more likely to become part of the story -- suggesting that more media training to help them deliver prevention messages could improve public awareness.

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