Sticking to diets is about more than willpower -- complexity matters
Friday, January 15, 2010 - 01:21
in Psychology & Sociology
Cognitive scientists compared the dieting behavior of women following two radically different diets. The more complicated people found their diet plans, the sooner they were likely to bail. "For people on a more complex diet that involves keeping track of quantities and items eaten, their subjective impression of the difficulty of the diet can lead them to give up on it," said one researcher.