Energy use in the media cloud: 1,175 gigawatts by 2030, experts predict

A new study has analyzed the potential future demand for downloaded data worldwide, such as social networking sites and on-demand TV programs, and the resulting energy requirements. Researchers estimate the overall demand to be 3,200 megabyte (MB) a day per person, totaling 2,570 exabytes per year by the world population in 2030. They conclude that the average power required to support this activity would be 1,175 gigawatts at current levels of efficiency.

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