Dynamics of Facebook: Structure of the network drives friends to congregate into many small, highly interconnected communities

Thursday, November 8, 2012 - 18:01 in Mathematics & Economics

For the first time, the dynamics of how Facebook user communities are formed have been identified, revealing surprisingly few large communities and innumerable highly connected small-size communities. This work could ultimately help identify the most efficient way to spread information, such as advertising, or ideas over large networks.

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