IT industry ignores silver surfers at its peril: Design for seniors to tap market, industry urged
Tuesday, May 14, 2013 - 14:00
in Mathematics & Economics
Hardware and software vendors are foolish to ignore the needs of the growing population of older computer and information technology users, the so-called "silver surfers." US researchers offer convincing evidence that from the business perspective, seniors represent a rapidly growing sector of the market with the most disposable income to spend on these companies' products.